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Guide: How to Create an Email Newsletter

Practical steps to design, build and send professional newsletters.

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Your eMail Sense dashboard is where you create, design and send your email newsletters. Before starting your first campaign, make sure your sending domain is verified as this helps your messages reach inboxes safely and professionally.

1. Choose or Create a Template

Go to Templates, click + Create, name your template and select from a range of ready-made designs.

Templates provide the layout for your emails - colours, structure, and overall look. You can customise one to suit your brand or start from scratch when creating a campaign later.

2. Start a New Campaign

In your dashboard, open Campaigns and click + Create Campaign.

Select whether you’d like a Regular or Plain Text email, then choose your mailing list and click Save & Next.

3. Build and Customise Your Campaign

In the Setup stage, add your campaign name, subject line, and “From” email (make sure it matches your verified domain).

Enable Track Opens, Track Clicks, Add DKIM Signature and Skip Failed Message for best results. Click Save & Next.

Choose Create from an existing template or build from scratch. In Builder PRO, you can edit text, upload logos, add images, and insert links with simple drag-and-drop tools.

Use the Widgets panel to add new content blocks and the Settings tab to adjust fonts, colours, and spacing.

When you’re happy, click Save & Close.

You can upload an attachment and add a Preheader (a short line of text that appears next to your subject line in many email apps).

4. Review and Send

Click Next to either Schedule your campaign or Send Immediately.

The final summary screen lets you double-check your setup, send a preview, or make last-minute edits. When everything looks right, click Done — your email newsletter will send automatically based on your chosen schedule.

5. View Reports and Measure Success

After your campaign has been sent, you can track its performance in the Reports section of your dashboard.

Here you’ll see key statistics such as open rates, click-through rates, bounces, and unsubscribes, helping you measure engagement and refine future campaigns.

Use these insights to understand what works best for your audience and improve results over time.

Plus — You Can Add a Pop-up Subscription Form to Your Website

To grow your audience, you can add a sign-up pop-up to your website.

Go to Lists > Forms, then click + Create Form. Give your form a name (for example, Website Subscribers) and choose which mailing list new subscribers should be added to.

Select a form design, click Start Design, and customise the content, text, and images to match your website.

When finished, go to Integrate to Your Website to connect the form to your site. If you manage multiple sites, simply choose which one to display it on and click Connect.